The Wizard of Four “Ahhhhs”: LESSONS FROM THE WIZARD


Remember, as a kid, being scared out of your mind watching The Wizard of Oz – especially at the wizard’s big alien head or the witch’s face or those creepy flying monkeys? Most of the time I remember having both hands over my eyes and then separating my fingers so I could take a peek and then, yikes!

It’s funny looking back at what scared us so much when we were inexperienced. It all seems so juvenile and comedic that we would find it so scarey. But isn’t that what we do in our adult world when we aren’t familiar with how something works?

Case in point:  the universe of web and social media for marketing business.

Yes, we’re big talkers on the front end – “I’m not afraid of it,” and “Sure, we’re going to use social media as soon as I get the money and the time.” But the reality is, most of us are afraid of four things that keep us from jumping in:

  • being left behind and finding ourselves in a vortex of indecision
  • starting social media and looking stupid
  • spending the money and not getting ROI
  • getting so far away from what we know and not finding our way back home

1. We need courage – like the lion, if we don’t just get in there and try it, we will never know if we can do it. Worrying about being left behind is what we call insanity – doing the same thing and expecting different results


2. We need a brain – have you read some of the postings on your facebook and twitter? (some people need to be a little more concerned with what they say and how they appear!) It’s really a “no brainer” – if you are talking about your company and what’s happening and you’re concerned with helping people (content for free!) you are significant and relative to your audience. It’s the “advertising” that turn people off. Just be yourself, talk to the people, help them and interact – they’ll love it!


3. We need a heart – have you ever heard of the adage “you have to spend money to make money?” How can I say this . . . get your courage on and do it! You’ll never know how much of an impact it will have unless you try it. Spend the money to hire someone or better yet a company that can do it for you! It’s cheaper to hire a marketing company that can do it all (Kroma Marketing – sorry had to plug it) i.e. traditional-print, advertising, etc. as well as social-web, social outlets, etc. No hassel -No worries! They’re the experts.


4. We need a home – As long as you remember who you are, as a company, you will never lose your way back from venturing out into new territory! What is your product/service? What is your mission? What is your culture? What do you believe in? What do you want to accomplish for your customer/client base? Just continue those same things but in a new realm like social media.

So, click those heels three times and say “There’s no place like home.” Home IS where the heart is – if your heart is in it, you’ll make an impact, an impression, a contract, a sale . . .

What’s holding you back?

What are you creating – Tree of Life or Death of a Salesman?


Sometimes I wonder . . . is what I do bring life or death? Do my words or actions create something positive as a result or something negative?

I was watching a movie with my family last night, “RIPD” – Ok, it was the only one we could find that was halfway decent (emphasis on half-way), new on the list, and we hadn’t seen it. Anyway, in one part of the movie, the Rest In Peace Division are looking for undead guys and the only way to find them since they still look alive is by the path of death they leave behind i.e. dying flowers, TV screens flipping, lights flickering, elevators not working, etc.

What kind of a path are you leaving behind . . . destruction or creation?


Now, there are situations where to end something is the best alternative like eating a bad apple, watching an inane movie, or writing a “leave it open for interpretation” email.

This blog is unusual this week; it’s as general as possible. In that attempt, hopefully, you’ll be able to apply it to your life.  I believe there are basic truths in life – that have been set in motion and no getting around them. They’re these huge boulders that ground us – they won’t be moved.


For instance, do you believe that what you do creates something as a result? I guess we need to start there. It seems easy to compartmentalize what we do – to justify our actions as individualistic, not affecting anyone. We put our words and behavior in a box and say, “See, it fits nicely in it’s own little package – it’s completely encapsulated. This bomb is going to go off contained.”



Speaking of bombs, they don’t usually go off in a box, placed there ahead in a uniform, regulated fashion! And when they happen – we’re not usually ready for them. So, as a result . . . REACTION! Another bomb – like in a bomb factory. One begets another explosion! Anyway, I regress! That subject is another blog!

So, do you create life or death?

I could go into a lot of philosophy, religion, even physics (in fact, I went down a lot of philosophical bunny trails to bring you this blog). I think I just want to keep it simple. Sometimes words from the most unlikely of sources can be the most impacting:


What do you think?

Welcome to my portfolio!

Thank you for visiting my portfolio. The home page photo of a forest is a representation of the journey I am on at the present in the Ph.D. program in Communication from Regent University in Virginia Beach, Virginia, as well as preparing for a future teaching position in communication in higher education. The body of knowledge I have is a rich “soil” of over 30 years of experience in teaching adult and traditional students in the field of communication as well as a wealth of experience in digital marketing. The forest of trees is and will be the result – the advancement of the study of communication through research, writing, and publication; the growth within students of the awareness and knowledge of the study and application of communication; the connections created with colleagues in an ongoing dialog of communication pioneering and propagation.

Some of the research I find interesting and have done some work in:

Family communication through political discord focusing on triggers through sign, symbol, and verbal “hot buttons”

Indirect communication with humans through various contexts i.e. facilitated learning, therapeutic, etc.

Rosie the Riveters in history, creating connections between family and the current times.

Ideographs creating emotional standoff i.e. the use of the American Flag in Hong Kong

Thank you for visiting!

Elizabeth (Beth) Rose, ABD

Mulching a Business

Are you a mulcher, a weeder, or do you sheet your garden?  I said “sheet,” people!

Let me explain. There’s a method of gardening whereby one takes the easy route and just throws mulch down over the weeds. However, when the weeds start reaching their little ugly heads toward the sun (which they will), you’ve got thousands of little green sprouts you still have to pull! And it’s a mother if you have to pull them around roses!
If you just weed your garden without mulch, you’re just asking for trouble—you’ll have a garden of weeds in no time!

But if you take the time and lay out that black or brown plastic or paper (I feel like I’m in a grocery store all of a sudden), you won’t have squat! No weeds for miles, as long as that sheeting or fabric is down; no weed can get through. I love that stuff!

What is this, gardening 101? Yes, for businesses. Gardening is a lot like tending your business—you have to give it love or the weeds will take over. The weeds, my friend, are stronger, more prolific, and hardier in the drought. They’re like cockroaches—you can only kill them intentionally and with napalm!

  1. The weeds . . . I liken weeds to the ugly attitudes or the annoying habits in the office. Weeds can also be lack of care in terms of a client or not taking responsibility for a mistake. Weeds are anything that pop up and aren’t taken care of right away. That’s mistake #1.
  2. The landscaping fabric . . . I liken it to paying attention to details and being in the moment with your business and clientele. It’s taking time to focus on what’s most important – people. It’s taking responsibility for your actions whether you are a leader or an employee, and right away. It’s BEING PROACTIVE!

What’s in your business garden?

  • Little issues that seem to continue to annoy you and won’t go away no matter how much you ignore them.
  • A few bad attitudes around the office that aren’t being dealt with AND won’t go away no matter how much you ignore them.
  • An employee that just isn’t giving at least 100% like everyone else and gets away with it.
  • Clients who think you must grovel in the dirt in order to earn their business.
  • A technical issue you have ignored long enough!
  • Apathy.
  • Spinning wheels.
  • Lack of growth.
  • Etc.

They’re not going away. Do something about it!

Head in the Clouds?

Head in the

We just went “cloud” at Kroma Marketing. That’s right – we are now cloud-based. No more hard drive headaches! We’re stream-lining and actually streaming more efficiently and cost-effectively.

I read an article today that struck a chord, “The New Cloud Stack: Here’s What the Company of the Future Looks Like” by Dan Lyons. In it, Lyons says companies need to learn to build a modern company, building it for the future and not being stuck in the past. He talked about the cloud stack—working in the cloud with whatever software will serve your company purposes.


Lyons stated, “If you’re trapped in Legacy Land, you need to get out. But how? If you’d like to read about one company’s journey from old to new, you can check out this case study from The Wall Street Journal about an old-guard tech company called Enterasys that made the transition to cloud-based software programs.” He also quotes Aaron Levie, CEO of Box, in a blog post titled, “The Rise of the Cloud Stack” and talks about how Oracle, who just announced cooperation with Salesforce and Netsuite, a company that’s nearly 40 years old, has finally recognized that the world is changing.

Levie basically talks about rebuilding your business around a stack of new software programs he calls the “new cloud stack” (others refer to it as the “new enterprise,” meaning it’s enterprise computing but you don’t have to run any of it yourself).

The New Cloud Stack

Some possibilities of a cloud stack, according to Levie:

Are you in the cloud yet? How’s it working? If not, what’s it going to take to get you there so you don’t get left on the ground?